Soulita is an e-commerce, multifunctional lifestyle skincare brand in which it is constructed under a philosophy of con-jointing with the right synergy between essential oils and the healing botanical extracts that address the skin's concern. Relaunched in 2020, it has built a significant following over time with its elegant minimalist and trend-spotting products. We offer a wide variety of vegan skin solutions, providing self care that acts as a meditation to purify and restore yourself. Our brand extends on touching on a generation and lifestyle by creating diversity that’ll build economic vitality and uplift sustainability in our communities. Soulita has now expanded from being an only ecommerce shop to having featured products at several shop-in-shops in New England.
A Letter from Lex
Soulita was created when I needed natural solutions for my own skin. In May 2018 my life changed forever when I had a ruptured brain aneurysm. I lost my livelihood not being able to work and go back to college. When learning to speak, read and write English again I practiced with Aromatherapy and Herbalism books. Spending a prolonged time in the hospital can leave you with scars, bruises, and it can sensitize your skin. I used those herbal remedies I learned in those books to create non-tonic products that my skin needed desperately. Amongst building the foundation of Soulita, I met Evan. The more time we spent together the more we realize we could work together for something bigger than ourselves. April 2020 we relaunched the website.
I have gotten so much love and support from people and businesses in RI that believe in Soulita. Nationwide we have gotten recognized for the work we did together and our best-selling products. Empowering people with healing self-care products and showing them they can do ANYTHING even at their lowest is fulfilling my life purpose.
I hope that with our products you will find your way to the importance of self-care. I want you all to feel a layer of confidence after applying every product. Dedicating time to routines that not only make you feel good on the outside but inside too. Nothing feels better than being at peace with your body physically and mentally
Thank you so much for the support!
With so much love,
Lexus R. S. Fernandez (Co-founder)